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E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us

Author

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  • PURCAREA, Ioan Matei

Abstract

We are witnessing e-commerce accelerated growth and adoption within the context of the current pandemic. Within the current consumer trends, which are shaping the future of the complex online shopper journey, retailers need to challenge their imagination while investing in the future of retail. There is no doubt about digital consumers increased expectations, about the synergy between e-commerce and e-marketplaces, mobile/app commerce, and social media marketing in the age of Amazon. Step by step, cryptocurrency appears as an alternative payment option introduced by advancing retailers, making revealing retailers need of being ready for the fastapproaching future of a new standard consisting of cryptocurrency s commercial use. Ecommerce represents one of the five platform archetypes to win in an ecosystem, getting the maximum advantage from new digital technology. It s time to pay attention to CPG companies turning movement to DTC, to verified customer feedback, and to retail s digital tipping point.

Suggested Citation

  • PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.
    • Handle: RePEc:rdc:journl:v:12:y:2021:i:1:p:32-50
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    File URL: http://crd-aida.ro/RePEc/rdc/v12i1/4.pdf
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    References listed on IDEAS

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    1. PURCAREA, Ioan Matei, 2021. "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 35-53, April.
    2. PURCAREA, Ioan Matei, 2021. "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 32-42, January.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. PURCAREA, Ioan Matei, 2021. "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 33-43, August.

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    More about this item

    Keywords

    E-Commerce Retailers Competition; Digital Technology; E-Marketplaces; Mobile/App Commerce; Omni channel; Cryptocurrency s Commercial Use;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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