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Digital marketing, addressability and time, the new currency for CMOs

Author

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  • NEGRICEA, Costel Iliuta
  • PURCAREA, Ioan Matei

Abstract

We are looking through the window of the digital age, trying to connect talent with opportunity. We observe the rapidly growing digital marketplaces of the new “gig economy”, questioning if it’s time for a new definition of employee. There are already new digital tools and new ways to drive change. It is important to identify the most useful information when researching digital marketing solutions, and to understand what is happening at the confluence between humans and technology, considering the marketing technologists’ ability to link different technologies. Marketers need to master the connected customer relationship management with the help of a new synergy of capabilities, process and skills, making the digital dialogue more strategic and helping the organization evolve.

Suggested Citation

  • NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital marketing, addressability and time, the new currency for CMOs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 15-20, June.
    • Handle: RePEc:hmm:journl:v:5:y:2015:i:2:p:15-20
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    More about this item

    Keywords

    Digital Age; Digital Hives; Digital Marketing Solutions; Addressability;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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