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Reaching Travelers Through Digital Marketing Channels

Author

Listed:
  • RATIU, Monica Paula
  • PURCAREA, Ioan Matei

Abstract

It is time for going beyond tourist experience by offering the necessary transformations, better understanding a digital marketplace more centered on a complex consumer journey, monitoring travel and digital trends and ensuring an adequate experience across all channels and interactions. Travel organizations need to have an adequate infrastructure and to offer this engagement experience in the traveler’s language and on the device of their choosing, reaching travelers through digital marketing channels and viewing marketing ROI in terms of lifetime value of the customer. In order to manage distribution channels effectively hotels need to adopt an integrated approach to revenue management.

Suggested Citation

  • RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Reaching Travelers Through Digital Marketing Channels," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 26-31, September.
    • Handle: RePEc:hmm:journl:v:5:y:2015:i:3:p:26-31
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v5i3/5.pdf
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    Citations

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    Cited by:

    1. PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.

    More about this item

    Keywords

    Digital tourism; digital marketplace; silent traveler; digital marketing channels;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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