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Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation

Author

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  • PURCAREA, Ioan Matei

Abstract

Marketers are under pressure of better understanding and implementing new concepts, increasing their contribution to the individual happiness and humanity. In approaching customer engagement as a key competitive differentiator, and logistics as the new customer engagement, marketers are working with CIAM, CDP, turning data to action, while paying attention to the new trend of Engagement Capacity Gap. They are also trying to adopt a holistic view of CX, identifying and addressing durable emerging customer needs, considering the connection between customer perception and customer engagement, and cultivating consumer engagement with the help of mobile loyalty. Marketers must work hard on this path from better understanding current value-generation patterns, until ensuring the necessary improvement of customer engagement through personalized offers, doing entirely different things in accordance with the changing customer needs, data-derived insights, and referrals as a measure of happy customers.

Suggested Citation

  • PURCAREA, Ioan Matei, 2021. "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 35-53, April.
    • Handle: RePEc:hmm:journl:v:11:y:2021:i:1:p:35-53
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v11i1/2.pdf
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    Citations

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    Cited by:

    1. PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.
    2. PURCAREA, Ioan Matei, 2021. "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 16-31, August.

    More about this item

    Keywords

    Marketing 5.0; Society 5.0; New Technologies; New CX; Engagement Capacity Gap; Digital Transformation;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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