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Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX

Author

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  • PURCAREA, Ioan Matei

Abstract

Marketing leaders are under constant pressure to come up with fresh ideas, embracing relevance, reducing the experience gap, increasing employees contribution to a better CX, paying more attention to today s youth signal. They are facing continuous challenges within the context of consumers new normal and the new age of commerce, the expansion of the digital economy, the shift to more personalized CX being obvious. E-commerce contribution to sustainability in retail and agile e-commerce and the dynamic of m-commerce s share of ecommerce are also other current preoccupations.

Suggested Citation

  • PURCAREA, Ioan Matei, 2022. "Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 41-57, April.
    • Handle: RePEc:rdc:journl:v:13:y:2022:i:1:p:41-57
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    More about this item

    Keywords

    E-Commerce Relevance; M-Commerce; Digital Economy; Disruptive Technologies; Phygital Business Models; CX;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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