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Digital Tourism on the Way to Digital Marketing Success

Author

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  • RATIU, Monica Paula
  • PURCAREA, Ioan Matei

Abstract

There is a real need of digital support of the tourist experience before, during and after the tourist activity, because digitization is steadily becoming the main pathway for consumer journeys. The digital revolution changed the way consumers shop for travel products and interact with brands. Tourism businesses need to utilize digital marketing techniques in their practices and to right track consumer activity across channels and devices. Getting vital information from customers via social media is already something essential for all brands and destinations. Travel-related companies should consider the vital aspect of making websites compatible with smartphonebased sales, but despite the fact that desktop remains an important part of travel-related businesses’ overall strategy, off-line methods of offering goods and services should not be neglected. Not only the contemporary digital marketplace is evolving rapidly, but also the development of both, the virtual reality as an alternative to holiday brochures, and the space tourism projects.

Suggested Citation

  • RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Digital Tourism on the Way to Digital Marketing Success," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 30-37, June.
    • Handle: RePEc:hmm:journl:v:5:y:2015:i:2:p:30-37
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v5i2/5.pdf
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    Cited by:

    1. PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.

    More about this item

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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