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E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse

Author

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  • PURCAREA, Ioan Matei

Abstract

We are witnessing a double challenge, of fast-tracked last-mile delivery to right answer to the strong consumers wish to enjoy ultrafast convenience, and of going direct-to-avatar via minting NFTs, and not only, better understanding the communities to be engaged. It is important to look at the next generation of shoppers, Generation Z, through a shopping lens, and seeing the differences between social networks. Without doubt, it is necessary to take into account E2E commerce platforms, valuable social media e-commerce tactics, and a holistic approach, while identifying overlapping, of social commerce, social media e-commerce marketing, and social selling. Marketers need to better understand how Q-commerce is powering e-commerce transactions, producing a winning combination in approaching delivery speed versus assortment on the very competitive market, including by considering the role of the Venture Capitals in capturing new high LTV customers. It is the real time now to make a major change in e-commerce personalization, following the trends to actually doing something about them.

Suggested Citation

  • PURCAREA, Ioan Matei, 2022. "E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(4), pages 40-55, December.
    • Handle: RePEc:rdc:journl:v:13:y:2022:i:4:p:40-55
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    More about this item

    Keywords

    E-Commerce Personalization; Gen Z; Livestreaming E-Commerce; Q-Commerce; Social Commerce; Metaverse;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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