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The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse

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  • PURCAREA, Ioan Matei

Abstract

There is no doubt today about e-commerce relevance, the need of technology innovation and a more personalized and immersive shopping. There are obvious opportunities and challenges in the economy of the metaverse, considering the Collingridge dilemma and positioning, as well as experimental governance and the perspective of 6G networks within the expansion of the industrial metaverse. Virtual Shopping, retailers necessary test-and-learn mentality regarding the Metaverse, e-commerce technology priorities, and the insights critical for experience delivery.

Suggested Citation

  • PURCAREA, Ioan Matei, 2022. "The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 40-50, June.
    • Handle: RePEc:rdc:journl:v:13:y:2022:i:2:p:40-50
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    File URL: http://crd-aida.ro/RePEc/rdc/v13i2/4.pdf
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    More about this item

    Keywords

    E-Commerce Technology Priorities; Collingridge Dilemma and Positioning; Experimental Governance; Metaverse; 6G Networks; Virtual Shopping; CX Delivery;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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