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Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings

Author

Listed:
  • Sikandar Ali Qalati

    (School of Business, Liaocheng University, Liaocheng 252059, China
    School of Finance and Economics, Jiangsu University, Zhenjiang 212013, China)

  • Belem Barbosa

    (School of Economics and Management, University of Porto, 4200-464 Porto, Portugal)

  • Pankaj Deshwal

    (Department of Management Studies, Netaji Subhas University of Delhi, New Delhi 110078, India
    In memoriam.)

Abstract

The changing dynamics of consumer behavior in today’s digitally driven market presents opportunities and challenges for sustainable marketing development [...]

Suggested Citation

  • Sikandar Ali Qalati & Belem Barbosa & Pankaj Deshwal, 2024. "Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings," Sustainability, MDPI, vol. 16(7), pages 1-9, March.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:7:p:2829-:d:1365837
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    References listed on IDEAS

    as
    1. Hyeon Jo, 2023. "What Drives Recommendation Intention and Loyalty of Online for Offline (O4O) Consumers?," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
    2. Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza, 2022. "Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It," Sustainability, MDPI, vol. 14(3), pages 1-51, January.
    Full references (including those not matched with items on IDEAS)

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