IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v14y2024i1p17-23.html
   My bibliography  Save this article

Challenges for Modern Marketing and E-Commerce Merchandising

Author

Listed:
  • PURCAREA, Ioan Matei

Abstract

There is a real challenge today for CMOs to harmonize customers’ needs with their business strategy, and an imperative for CEOs to recognize the priority of marketing, becoming more discerning on the path to driving revenue growth. It is necessary to reflect on roles’ redefinition of marketing and e-commerce within the technological shift for both marketers and merchandisers, improving omnichannel marketing automation and omnichannel fulfillment accordingly. It is also important to consider shoppers’ enablement by the evolving merchandising storytelling, and their conversion based on personalized product merchandising strategies. There is no doubt about the imperative for e-commerce merchandising to strategically approach the rising shoppers’ expectations.

Suggested Citation

  • PURCAREA, Ioan Matei, 2024. "Challenges for Modern Marketing and E-Commerce Merchandising," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 17-23, March.
    • Handle: RePEc:hmm:journl:v:14:y:2024:i:1:p:17-23
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v14i1/3.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing Capabilities; New Technologies; E-Commerce Merchandising; Shoppers’ Conversion;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:14:y:2024:i:1:p:17-23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://holisticmarketingmanagement.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.