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Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite

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  • PURCAREA, Theodor

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  • PURCAREA, Theodor, 2014. "Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(2), pages 05-08, June.
    • Handle: RePEc:hmm:journl:v:4:y:2014:i:2:p:05-08
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    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
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