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The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy

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  • PURCAREA, Ioan Matei

Abstract

There are significant options for retailers if they are wishing a position of advantage while considering consumers ongoing shifts in their purchasing and consumption patterns, and raising including their better mobile-first experience. It is very important to implement an effective always on conversational commerce strategy, and to consider the hybrid AI shopper journey, e-commerce growth driven by the digital evolution, and the stages on a valuable e-commerce maturity spectrum. Without doubt, e-commerce sales are supported by the forward-thinking consumer-product companies, which need to also take into account the increased uncertainty around shopper behavior putting more pressure on retail category managers. There is also no doubt that e-commerce is both necessity, and viability, being imperative to consider the impact of the implicit capabilities behind e-commerce on change, and to make the effort to build the organization of the future, a data organization.

Suggested Citation

  • PURCAREA, Ioan Matei, 2021. "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 33-43, August.
    • Handle: RePEc:rdc:journl:v:12:y:2021:i:2:p:33-43
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    File URL: http://crd-aida.ro/RePEc/rdc/v12i2/4.pdf
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    References listed on IDEAS

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    1. PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.
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      More about this item

      Keywords

      E-Commerce; Disruptive Technologies; Marketers Conversational Strategy; Hybrid AI shopper journey; Omni channel; Data organization;
      All these keywords.

      JEL classification:

      • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
      • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
      • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
      • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
      • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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