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CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing

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  • PURCAREA, Ioan Matei

Abstract

CMOs are under increasing pressure and challenge in meeting their revenue goals within the dynamic marketing environment reshaped by AI, opportunities’ accurate assessment being only a first step. There is no doubt that marketers need to create a cohesive customer journey across phygital touchpoints, including mobile touchpoints, and to better understand the role of ecommerce ecosystem as a connector. There is an obvious rise of phygital marketing within the advancing phygital retail systems.

Suggested Citation

  • PURCAREA, Ioan Matei, 2025. "CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 16(1), pages 39-44, March.
    • Handle: RePEc:rdc:journl:v:16:y:2025:i:1:p:39-44
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    More about this item

    Keywords

    Phygital Marketing; CMOs’ Opportunities’ Assessment; Phygital Shopping Journey Experience; AI Integration; E-Commerce Ecosystem;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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