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Measuring the Impact of E-Commerce on the Economy

Author

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  • PURCAREA, Ioan Matei

Abstract

There are two imperatives for e-commerce SMEs. First of all, to be aware of the importance of open innovation, reinventing oneself and participating in this innovation process located at the confluence between MMM e-commerce delivery model and the metaverse, emphasizing on immersion and integration in reality. Secondly, to increase, on this basis, its impact on the country's economy, e-commerce being an engine of the economic growth, inclusive trade and job creation, creating substantial economic value for both consumers and businesses and society at large across a range of dimensions, ensuring economic resilience, thereby making direct and indirect contributions to the good progress of the national economy.

Suggested Citation

  • PURCAREA, Ioan Matei, 2023. "Measuring the Impact of E-Commerce on the Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 43-48, February.
    • Handle: RePEc:hmm:journl:v:13:y:2023:i:1:p:43-48
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v13i1/4.pdf
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    More about this item

    Keywords

    E-Commerce; Impact on the Economy; Open innovation; Marketplace Maturity Model; Metaverse-driven e-commerce;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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