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Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery

Author

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  • PURCAREA, Ioan Matei

Abstract

It's the real time now to better understand the layers of the social commerce ecosystem, and the moving forward march of social commerce. There are obvious significant recent shifts within the social media networks, the pay-to-play model of social media, and social media marketers new tool ChatGPT. Marketers need to look carefully at the purchases made on social media, and social commerce driven by the product discovery, paying attention to e-commerce profitability improvement based on immersive product imagery. It is absolutely necessary to exploit change as an opportunity, and improve phygital retail.

Suggested Citation

  • PURCAREA, Ioan Matei, 2023. "Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 25-32, March.
    • Handle: RePEc:rdc:journl:v:14:y:2023:i:1:p:25-32
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    More about this item

    Keywords

    Social Commerce; Social Media; Generative AI; ChatGPT; E-Commerce; Immersive Product Imagery;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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