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Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce

Author

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  • PURCAREA, Ioan Matei

Abstract

We are witnessing a true battle for earning consumers’ attention with content resonating with them, considering e-commerce emerging trends. It is important for e-commerce business to focus on building lasting customer loyalty from the very beginning of the new year, context in which it is useful to also pay attention to data maturity, customer engagement maturity, actionable segments and behavior segmentation. Without forgetting to consider successful e-commerce interaction, e-commerce businesses’ biggest competitive advantage, and omnichannel success key. What also presupposes to take into account the multidirectional impact of e-commerce, and getting perspective on mobile commerce, e-grocery, and BNPL.

Suggested Citation

  • PURCAREA, Ioan Matei, 2023. "Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(4), pages 42-50, December.
    • Handle: RePEc:rdc:journl:v:14:y:2023:i:4:p:42-50
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    More about this item

    Keywords

    E-Commerce Interaction; Consumers’ attention and loyalty; Customer Engagement Maturity; Behavior Segmentation; M-Commerce; E-Grocery;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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