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E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience

Author

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  • PURCAREA, Ioan Matei

Abstract

Anticipated marked change in e-commerce and the need to reach the best return on experience, building the data organization, are all current preoccupations. Research findings revealed the in full expansion quick-commerce retail space and the increased competition among vertically integrated instant-needs companies and third-party delivery platforms, particular focus being put on the economics of quick commerce and the impact of delivery times within this framework. The future of customer engagement and the focus of retailers e-commerce strategies on the omnichannel customer journey are also other current preoccupations, consumers expectations regarding the online shopping experience of the future being also an issue of a real interest, as well as data intelligence, omnichannel consumers, personalized experience, search, voice search, and e-commerce as a whole.

Suggested Citation

  • PURCAREA, Ioan Matei, 2021. "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(4), pages 38-51, December.
    • Handle: RePEc:rdc:journl:v:12:y:2021:i:4:p:38-51
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    More about this item

    Keywords

    E-commerce; Q-commerce; Vertically integrated instant-needs companies; Third-party delivery platforms; Customer engagement; Mobile apps; Omnichannel consumers; Personalized experience;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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