IDEAS home Printed from https://ideas.repec.org/a/rdc/journl/v11y2021i4p32-42.html
   My bibliography  Save this article

The Disrupted Retail and the Innovative Technology: Connecting Data..

Author

Listed:
  • PURCAREA, Ioan Matei

Abstract

Retailers are under pressure to make better decisions for the future by better using new analytics technology, improving resilience and agility of the supply chain network. As businesses are moving forward being accelerated by e-commerce, retailers need to transform their Omni channel business within the customer-first approach, considering the evolving digital behaviour. Now it s time for effective shopper marketing, aligning loyalty strategy with the evolving consumer needs, expectations, and channel and moment shopping preferences. It is also essential to ensure speed and convenience at the checkout, and to remove friction from CX, with the help of the innovative technology, confirming a better understanding of the shoppers by taking retail organization to the next level.

Suggested Citation

  • PURCAREA, Ioan Matei, 2021. "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 32-42, January.
    • Handle: RePEc:rdc:journl:v:11:y:2021:i:4:p:32-42
    as

    Download full text from publisher

    File URL: http://crd-aida.ro/RePEc/rdc/v11i4/4.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. PURCAREA, Ioan Matei, 2020. "Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 32-49, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      Disrupted Retail; Innovative Technology; e-commerce; Omni channel; Shopper Marketing;
      All these keywords.

      JEL classification:

      • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
      • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
      • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
      • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
      • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:11:y:2021:i:4:p:32-42. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://www.distribution-magazine.eu .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.