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Disruptive Technologies And E-Commerce For A Lean Transition To The Post-Pandemic World

Author

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  • Ioan Matei, Purcarea

    (Institute of National Economy, Romanian Academy)

Abstract

Technology shifts can be challenging for most of the successful business models. The difficulty of switching one core technology for another has been frequently demonstrated. Only a quarter of efforts to find growth beyond core business succeed and Amazon is a great example of entrance on new markets with its digital services. Amazon announced at the beginning of 2021 the plans to enter the Polish Market, $19 billion in value, taking advantage of the 10 logistics centers they have in the country that help process European deliveries. Amazon was planning on hiring additional 12,000 workers to the existing 18,000 ones in Poland by the end of 2020 right before the big news, while shares in the east European nation’s e-commerce leader Allegro.eu significantly dropped. The paper analysis the way Amazon succeeded in entering the Eastern Europe market and how Amazon is positively impacting the eastern national economies that are currently under constant pressure caused by the COVID-19 pandemic.

Suggested Citation

  • Ioan Matei, Purcarea, 2022. "Disruptive Technologies And E-Commerce For A Lean Transition To The Post-Pandemic World," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 211-218.
    • Handle: RePEc:brc:journl:v:56:y:2022:i:2:p:211-218
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    More about this item

    Keywords

    Disruptive technologies; E-commerce; Amazon; COVID-19 pandemic;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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