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The AI-Augmented Marketers’ Advancement and the Best Way to Address B2C and B2B Marketers’ Skill Gaps

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  • PURCAREA, Ioan Matei

Abstract

Marketers are challenged to better understand the AI metamorphose into a tool for creativity, without disregarding some other challenges in connection with AI adoption in marketing strategy, clearly stating AI goals. There is a real need to see the significant marketers’ benefits of Agentic AI embracement. Within the context of the accelerated digital transformation and AI prioritization and impact on digital marketing strategies, marketers are struggling to achieve a powerful marketing implementation capability to complement the potential of agility considered in relation to their competition. Marketers’ skill and experience to implement more effective strategies it is critical to progress within the new marketing paradigm giving special value to human – AI collaboration. As the present-day reality AI content marketing can revolutionize content strategy. And as a focal point for B2B marketers are AI tools, it is important to also consider making content very noticeable by adding a personal touch and building trust. We are witnessing the AI-augmented marketers’ advancement, consequently marketers evaluating their tasks and role and adapting accordingly, including by identifying the best way to address skill gaps in digital marketing.

Suggested Citation

  • PURCAREA, Ioan Matei, 2025. "The AI-Augmented Marketers’ Advancement and the Best Way to Address B2C and B2B Marketers’ Skill Gaps," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(1), pages 19-25, February.
    • Handle: RePEc:hmm:journl:v:15:y:2025:i:1:p:19-25
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    More about this item

    Keywords

    Digital Marketing; AI prioritization; Human – AI collaboration; B2C and B2B Marketers’ Skill Gaps;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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