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The Digital Transformation and e-commerce

Author

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  • PURCAREA, Ioan Matei

Abstract

Businesses are facing the challenge of digital disruption and the transformation of digital technology into a business advantage. Consumers’ relationship and involvement within the accelerated digital transformation are significant aspects to be considered. Modeling the future of e-commerce by the accelerated digital transformation, as well as technological trends, e-commerce and metaverse, iCommerce as an extension of metaverse-driven e-commerce, are current preoccupations in context. There is no doubt about the need of a better understanding of digital transformation and evolutions in e-commerce globally, and in Romania.

Suggested Citation

  • PURCAREA, Ioan Matei, 2022. "The Digital Transformation and e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(2), pages 40-67, July.
    • Handle: RePEc:hmm:journl:v:12:y:2022:i:2:p:40-67
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v12i2/4.pdf
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    More about this item

    Keywords

    Digital Disruption; Digital Technology; Metaverse-driven e-commerce; iCommerce; E-Commerce Consumer Engagement;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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