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The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining

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  • PURCAREA, Ioan Matei

Abstract

Facing the current mix of consumer trends, marketers really need a more holistic view of the customer journey, thinking and operating differently with the help of new technology, better understanding that mobile is already the main channel for consumers, and also taking into account the potential guest-posting content generated by them, and the next big thing in consumer technology. Going on this way, marketers must consider critical priorities within the new born world of digital ecosystems and make digital transformation the first priority, not forgetting consumers’ preference for a blend of digital and physical. And while facing the most common and concrete change in martech, martech applications, marketers constantly need retraining.

Suggested Citation

  • PURCAREA, Ioan Matei, 2019. "The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 12-21, December.
    • Handle: RePEc:hmm:journl:v:9:y:2019:i:4:p:12-21
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    More about this item

    Keywords

    Digital Revolution; Mobile Transformation; MarTech Applications; Retraining;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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