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Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World

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  • PURCAREA, Ioan Matei

Abstract

Marketers need actionable information, the business action depending on the customer insights obtained by analyzing customer data coming from end-to-end customer journeys, better understanding customers’ behaviors and shaping their improved experiences being a continuous challenge. Facing customer decision journey’s prevalence marketers are challenged to optimize content and CX, using innovations in digital media, technology, and data. The so-called Generation Digital is in full march, and both consumers’ headspace and marketers’ headspace are truly bombarded in today’s digital landscape. As a result, companies are committing to a next-generation operating model, adapting continuously their digital strategy.

Suggested Citation

  • PURCAREA, Ioan Matei, 2019. "Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 28-37, March.
    • Handle: RePEc:hmm:journl:v:9:y:2019:i:1:p:28-37
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    More about this item

    Keywords

    Digital Customers; Digital Marketers; Generation Digital; Next-Generation Operating Model;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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