IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v23y2021i56p9.html
   My bibliography  Save this article

The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal

Author

Listed:
  • Theodor Purcarea

    (Romanian-American University, Bucharest, Romania)

  • Valeriu Ioan-Franc

    (Romanian Academy, National Economic Research Institute, Bucharest, Romania)

  • Stefan-Alexandru Ionescu

    (Romanian-American University, Bucharest, Romania)

  • Ioan Matei Purcarea

    (Romanian-American University, Bucharest, Romania)

Abstract

The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and consumer behavior, better understanding how consumers perceive Artificial Intelligence on the path to the Next Normal. The consumer-technology partnership is confirming the reinvention of the retail organizations, retailers’ advancement on this path involving acting on the new patterns and behaviors by considering the new technology adoption within the context of COVID-19. Based on a comprehensive literature review on the impact of Artificial Intelligence in retail a quantitative research design was employed to demonstrate the nature of linkage between this impact and consumers’ perceptions of Artificial Intelligence. The data collection was performed through survey conducted in a supermarket chain in Romania, consumers’ perceptions of Artificial Intelligence being considered a central metric for assessing the successful use of Artificial Intelligence-enabled interactions within the context of the offline-online convergence confirmed by the Store of the Future, and consumers’ use of mobile phones in their Omni channel shopping journey. The present research, whose results were validated, offers retailers deep consumer insights with regard to the buying and consumer behavior change in Romania on the path to the Next Normal.

Suggested Citation

  • Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.
    • Handle: RePEc:aes:amfeco:v:23:y:2021:i:56:p:9
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_2976.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. PURCAREA, Theodor, 2019. "Retailers Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 36-46, June.
    2. Theodor PURCAREA & Irina PURCAREA & Anca PURCAREA, 2018. "The Impact of an Improved Smartphone App’s User Experience on the Mobile Customer Journey on the Romanian Market," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 579-588, April.
    3. Theodor Valentin Purcarea & Anca Purcarea, 2008. "Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 9-25, June.
    4. PURCAREA, Theodor, 2015. "Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 36-45, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.
    2. Svetlana Vukotić & Jugoslav Aničić & Marko Laketa, 2013. "Clusters as a Part of Improvement Function of Serbian Economy Real Sector Competitiveness," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 224-245, February.
    3. Gheorghe Săvoiu & Vasile Dinu & Laurenţiu Tăchiciu, 2012. "Romania Foreign Trade in Global Recession, Revealed by the Extended Method of Exchange Rate Indicators," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 173-194, February.

    More about this item

    Keywords

    artificial intelligence; retail; buying and consumer behaviour; consumers’ perceptions of artificial intelligence; store of the future; next normal;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:23:y:2021:i:56:p:9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.