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E-Commerce, E-Fulfillment, Last Mile Delivery and CX

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  • PURCAREA, Ioan Matei

Abstract

It’s the real time now for e-commerce business to better understand the role of e-fulfillment within the sociotechnical complexity, considering the sequential nature of the order process within omnichannel landscape. There is no doubt about the need to pay attention to the chain of circumstances of the many challenges confronted by the last mile delivery, identifying affordable delivery alternatives for SMEs. Last mile delivery remains a key differentiator in ensuring the success of integrated omnichannel retailing, improving CX.

Suggested Citation

  • PURCAREA, Ioan Matei, 2023. "E-Commerce, E-Fulfillment, Last Mile Delivery and CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 37-46, September.
    • Handle: RePEc:hmm:journl:v:13:y:2023:i:3:p:37-46
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v13i3/3.pdf
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    More about this item

    Keywords

    E-commerce; E-fulfillment; Last mile delivery; SMEs; CX;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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