IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v9y2019i2p14-21.html
   My bibliography  Save this article

Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients

Author

Listed:
  • PURCAREA, Ioan Matei

Abstract

Keeping up with the ever-evolving digital marketing trends is the right attitude today, and marketers are running with new vehicles of innovation to meet the high expectations of today’s smarter customers expressed across all the digital interactions, by providing a superior and seamless CX across their customer journey. Digital marketers are aware of the role of CX in advancing digital transformation and are challenged to create experiences which resonate in the current distracted age. They are also aware that we are all patients evolving from care recipients to active participants, that digital marketing is facing healthcare’s reshaping in multiple ways determined including by how the patient segments access healthcare, and that digital marketing must increase brand awareness and foster brand loyalty. That is why digital marketers need to implement adequate healthcare marketing strategies so as to improve patient experience in the new healthcare world. There is no doubt that marketers need to be truly digital customer focused and to build deep digital customer relationships accordingly.

Suggested Citation

  • PURCAREA, Ioan Matei, 2019. "Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(2), pages 14-21, June.
    • Handle: RePEc:hmm:journl:v:9:y:2019:i:2:p:14-21
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v9i2/2.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Digital Marketing Trends; Digital Experience (DX); Digital CX; Healthcare Digital Marketing; Digital Customer Relationships;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • I10 - Health, Education, and Welfare - - Health - - - General
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:9:y:2019:i:2:p:14-21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://holisticmarketingmanagement.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.