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Marketing and Management Sciences

Editor

Listed:
  • Damianos P Sakas
    (University of Peloponnese, Greece)

  • Nikolaos Konstantopoulos
    (University of Aegean, Greece)

Abstract

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Damianos P Sakas & Nikolaos Konstantopoulos (ed.), 2010. "Marketing and Management Sciences," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p692, August.
    • Handle: RePEc:wsi:wsbook:p692
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/p692
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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