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Theory Of The Degree Of Trust And Its Application In The Marketing

In: Marketing And Management Sciences

Author

Listed:
  • MOMTCHIL DOBREV

    (Institute "Halachev & Dobrev", Bulgaria, 1404 Sofia, P.O.Box 101", Bulgaria)

Abstract

Each company has to reopen different new methods and means in order to maintain high degree of competitive power on the market. The theory of trust developed by the author on the ground of his observations of many years on the market and formed respectively in theory and laws and practices to be applied in the contemporary life of every company, acting on the market have been presented. The theory give every company concrete decisions to reach a better competitive power on the market in the globalization.

Suggested Citation

  • Momtchil Dobrev, 2010. "Theory Of The Degree Of Trust And Its Application In The Marketing," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 24, pages 128-134, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0024
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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