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The Structure Of Business And Economic Perceptions In The Auto Cars' Market

In: Marketing And Management Sciences

Author

Listed:
  • GEORGE GOUNTARAS

    (Management and Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece)

  • JOHANNA GOTSI

    (Management and Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece)

Abstract

This article examines the structure of business and economic perceptions in the market of cars. The reason we chose to examine the particular subject is to check the application of new directive that was established by the E.U. 1400/2002. The influences of particular directive involve dramatic changes in the administration of enterprises and in its decision-making. However the particular directive also involves changes in the Marketing of enterprises while we observe changes in the administration of these enterprises which were observed by changes in the decisions of the enterprise leaders and from the changes of legislative regulations.

Suggested Citation

  • George Gountaras & Johanna Gotsi, 2010. "The Structure Of Business And Economic Perceptions In The Auto Cars' Market," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 44, pages 251-256, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0044
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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