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The Effect Of The Olympic Games On The Tourism Industry Of The Host Country

In: Marketing And Management Sciences

Author

Listed:
  • RODOULA H. TSIOTSOU

    (Department of Commerce & Advertising, Higher Technological Education Institution of Crete, Greece)

  • NICOLE GOURI

    (Hellenic Open University, Greece)

Abstract

This study evaluates the effect of the Olympic Games on the tourism industry of the host country. To accomplish this objective three Olympic Games are analyzed: Atlanta 1996, Sydney 2000 and Athens 2004. The analysis involves four main areas which refer to i) inbound tourism in pre, during and post games, ii) evaluation of the tourism infrastructure iii) the development of new tourism services v) the implementation of new marketing promotion strategies. The results show that elaborate organizing, long-term planning and effective promotional strategies of the Olympic Games have positive influence on the tourism sector of the host country.

Suggested Citation

  • Rodoula H. Tsiotsou & Nicole Gouri, 2010. "The Effect Of The Olympic Games On The Tourism Industry Of The Host Country," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 59, pages 334-338, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0059
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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