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New Technology And International Marketing Of Services: Providing Evaluated Tourism Websites Information Through The Internet Using The Electre Ii Method

In: Marketing And Management Sciences

Author

Listed:
  • PETROS TOMARAS

    (Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece)

  • DIMITRIS ZONDIROS

    (Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece)

  • DIMITRIS NOVAS

    (Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece)

Abstract

The changing business environment offers opportunities for new services to be marketed globally. A new service is the provision (through the Internet) of information to travelers in the form of pre-evaluated and compared tourism websites so as to save time and have valid input for their decision-making. This can be achieved by the proposed and described ELECTRE II method.

Suggested Citation

  • Petros Tomaras & Dimitris Zondiros & Dimitris Novas, 2010. "New Technology And International Marketing Of Services: Providing Evaluated Tourism Websites Information Through The Internet Using The Electre Ii Method," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 98, pages 542-545, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0098
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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