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Competencies Of Front Line Employees Are Essential Condition Of Tourism Companies Sustainable Development

In: Marketing And Management Sciences

Author

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  • REGINA NAVICKIENE

    (ISM University of Management and Economics, Ozeskienes str. 18, Kaunas, LT-44254, Lithuania)

Abstract

Competencies of front line employees are essential condition of tourism companies sustainable development. Clients' satisfaction after the first contact, communication, information and gained proposals usually determines where to obtain the trip package, if other conditions are similar. The main task is to do available competencies of tourism companies' employees, how to satisfy expectations of tourism product customers and increase the loyalty of clients. This research presents a new approach to a long-term viability of an enterprise as no similar researches were ever carried in Lithuania.

Suggested Citation

  • Regina Navickiene, 2010. "Competencies Of Front Line Employees Are Essential Condition Of Tourism Companies Sustainable Development," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 90, pages 504-507, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9781848165106_0090
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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