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Barriers For E-Business Entrepreneurship: The Gender Aspect

In: Marketing And Management Sciences

Author

Listed:
  • PANAGIOTIS TRIVELLAS

    (Technological Education Institute (TEI) of Larissa, 41110 Larissa, Greece)

  • ILIAS SANTOURIDIS

    (Technological Education Institute (TEI) of Larissa, 41110 Larissa, Greece)

  • ZOE AKRIVOULI

    (Amaltheia Business Consultants, Larissa, Greece)

Abstract

This study examines differences in gender among entrepreneurs engaged in E-business activities. The empirical research was conducted in Thessaly, using a structured questionnaire. The 84 male and female who responded to our survey, were owners of micro enterprises. Results reveal differences in gender regarding E-business adoption. Males consider security and unnecessary adoption are more important barriers, while females believe E-business is not included in firm's strategic planning. Results also highlight the importance of awareness, consulting and development of specific skills by entrepreneurs, as barriers of E-business adoption.

Suggested Citation

  • Panagiotis Trivellas & Ilias Santouridis & Zoe Akrivouli, 2010. "Barriers For E-Business Entrepreneurship: The Gender Aspect," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 110, pages 605-608, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0110
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    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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