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Estimation Methods For Detecting Non-Additive Effects In Structural Equation Models: An Exhibition Of The Two Step-Single Indicant And Two-Stage Least Squares Methods In The Context Of Consumer Service Evaluation Networks

In: Marketing And Management Sciences

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  • PAVLOS A. VLACHOS

    (Department of Economics, University of Peloponnese, End of Karaiskaki Street, Tripolis 22100, Greece and Department of Management Science, Athens University of Economics & Business, 76 Patission Street, Athens15231, Greece)

  • ADAM P. VRECHOPOULOS

    (Department of Management Science, Athens University of Economics & Business, 76 Patission Street, Athens15231, Greece)

Abstract

Leeflang and Wittink (2002), call for the examination of more complex functional structures of the links between in service evaluation constructs. However, it seems that including and estimating non-additive effects in the structural equation modeling framework seems to be a daunting task. Therefore, marketers need to be acquainted with the use of these methodologies in a concise and simple manner. Building from Joreskog (1998) who suggest using Bollen's (1995) estimation method, the present study exhibits the use of Bollen's (1995) two-stage least squares estimation method in the context of a consumer service evaluation network.

Suggested Citation

  • Pavlos A. Vlachos & Adam P. Vrechopoulos, 2010. "Estimation Methods For Detecting Non-Additive Effects In Structural Equation Models: An Exhibition Of The Two Step-Single Indicant And Two-Stage Least Squares Methods In The Context Of Consumer Servic," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 31, pages 172-176, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0031
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    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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