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The Variable Of Communication In The Franchise Relationships

In: Marketing And Management Sciences

Author

Listed:
  • NIKOLAOS KONSTANTOPOULOS

    (Department of Business Administration, University of the Aegean, Michalon 8, Chios, 82100, Greece)

  • DAMIANOS P. SAKAS

    (Department of Computer Science and Technology, University of Peloponnese, End Karaiskaki str. Tripoli, 22100, Greece)

Abstract

This article aims to investigate the communication level between the two parties of the franchising system. The sample of the research is constituted exclusively from Greek franchisees. The selection of the franchisees' answers was realised after the construction of a specific software program. The findings suggest a difficult interaction and some preoccupations at the communication level in the current Greek franchising system.

Suggested Citation

  • Nikolaos Konstantopoulos & Damianos P. Sakas, 2010. "The Variable Of Communication In The Franchise Relationships," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 78, pages 452-456, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0078
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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