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Application Of Modern Management Methods In The Radio In The Greek Reality

In: Marketing And Management Sciences

Author

Listed:
  • HRISTODOYLOY VASILIKI

    (Library Information and Information Systems Department, Technological Educational Institute of Athens, Ag. Spiridonos Str., 12210, Athens, Greece)

  • PALLIKARI ALEXANDRA

    (Library Information and Information Systems Department, Technological Educational Institute of Athens, Ag. Spiridonos Str., 12210, Athens, Greece)

Abstract

The present study is referred to the difficulties that the application of methods of modern management in the Greek radio, presents. After follow-up of random radio stations, which have different programs and topics, in the need for the methods of modern management to be used, as well as in the difficulties presented during their application.

Suggested Citation

  • Hristodoyloy Vasiliki & Pallikari Alexandra, 2010. "Application Of Modern Management Methods In The Radio In The Greek Reality," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 71, pages 419-422, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0071
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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