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Destination Image Formation Model

In: Marketing And Management Sciences

Author

Listed:
  • DIMITRIOS STYLIDIS

    (Faculty of Management and Law, University of Surrey, Guildford, GU27XH, U.K)

  • MATINA TERZIDOU

    (Faculty of Management and Law, University of Surrey, Guildford, GU27XH, U.K)

  • KONSTANTINOS TERZIDIS

    (Faculty of Management and Economics, Technological Educational Institute of Kavala, Ag. Lukas, 65404, Kavala, Greece)

Abstract

The development and formation of destination image has been a subject of much attention in related academic literature and has made a significant contribution to a greater understanding of the topic. Based on the literature review, this paper attempts to propose a widely accepted island's image formation model in order to assist to the further understanding of destination image and island tourism. The results of this study provide important implications for image management and can help in designing marketing plans for creating and enhancing tourist destination images of islands.

Suggested Citation

  • Dimitrios Stylidis & Matina Terzidou & Konstantinos Terzidis, 2010. "Destination Image Formation Model," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 107, pages 591-595, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0107
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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