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Market Segments Serve By Hospitality Industry In Vlora Region, Albania

In: Marketing And Management Sciences

Author

Listed:
  • XHILIOLA AGARAJ

    (Tourism Department, "Ismail Qemali" University, Address: Universiteti "Ismail Qemali", Fakulteti Drejtesise dhe Ekonomise, Departamenti I Turizmit, Vlore, Albania)

  • MERITA MURATI

    (Tourism Department, "Ismail Qemali" University, Address: Universiteti "Ismail Qemali", Fakulteti I Ekonomise dhe Drejtesise, Departamenti I Turizmit, Vlore, Albania)

Abstract

The paper treats touristy possibility of Albania, and in especially way of Vlora district. Wrought material begins with a short description of natural, historic, and cultural beauties, to give an image of Albania like most attractive touristy place. After treats hospitality industry to drawing a conclusion on differentiate way of hotels, market segments where these hotels are focused, and how position in the market are.

Suggested Citation

  • Xhiliola Agaraj & Merita Murati, 2010. "Market Segments Serve By Hospitality Industry In Vlora Region, Albania," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 39, pages 213-219, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0039
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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