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Contribution To Environmental Contingent Valuation – Methodology And Case Study

In: Marketing And Management Sciences

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  • DIMITRIS F. BATZIAS

    (Department of Industrial Management and Technology, University of Piraeus, Karaoli & Dimitriou 80, 18534, Piraeus, Greece)

Abstract

This work deals with environmental contingent valuation in polluted areas, where people and stakeholders do not consider environmental quality as a tradable good. A methodology has been developed under the form of an algorithmic procedure, including 12 activity stages and 4 decision nodes, for the estimation of willingness to pay/accept (WTP/WTA) by surveying affected individuals so that conclusions can be reached as regards the attitude of total population. A case study is presented concerning contingent valuation in an area polluted by an olive pomace oil mill. The extremely great disparity (to an extent that has not been reported in economic literature so far) found between WTA and WTP values is attributed to the different logical basis taken into consideration, when each of these two measures is assessed, as it was found by a post-survey discussion with the participants.

Suggested Citation

  • Dimitris F. Batzias, 2010. "Contribution To Environmental Contingent Valuation – Methodology And Case Study," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 66, pages 379-385, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0066
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    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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