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Young People'S Satisfaction Level With Consumer Products

In: Marketing And Management Sciences

Author

Listed:
  • ILIOPOULOU DIMITRA

    (Department of Business Administration, University of the Aegean, Chios, 82100, Greece)

  • KYPRAIOS GEORGIOS

    (Department of Business Administration, University of the Aegean, Chios, 82100, Greece)

Abstract

The level of satisfaction of young people with wide consumption products as well as with their level of life in contemporary "reality" constitute the main topics with which we will be concerned in the present article. The survey that follows was carried out by means of a cloze-type questionnaire. The general prevailing feeling seems to be that the prices which dominate the market do not satisfy consumers, while correspondingly, as far as the quality of products is concerned, the facts obtained were "fairly" satisfactory. With reference to their level of life they state that they are "fairly satisfied", although they characterize the more general Greek social level of life as "not satisfactory".

Suggested Citation

  • Iliopoulou Dimitra & Kypraios Georgios, 2010. "Young People'S Satisfaction Level With Consumer Products," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 103, pages 569-573, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0103
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    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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