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The Implementation Of Competitive Advantage On Corporate Strategy

In: Marketing And Management Sciences

Author

Listed:
  • IOANNIS VORRIAS

    (Department of Statistics & Actuarial – Financial Mathematics, University of the Aegean Samos, 82100, Greece)

  • ELEFTHERIA ALEXIOU

    (Department of Business Administration, University of the Aegean Samos, 82100, Greece)

Abstract

Our research was conducted on a sample of 166 Greek manufacturing industries with the objective to extensively examine their strategic reactions in correlation with the national and international market evolvement. We also provide a framework for Porter's tools of value chain and value system (Competitive Advantage: Creating and Sustaining Superior performance, Michael E. Porter, Free Press 1998) and their implementation in executive corporate strategies.

Suggested Citation

  • Ioannis Vorrias & Eleftheria Alexiou, 2010. "The Implementation Of Competitive Advantage On Corporate Strategy," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 81, pages 466-470, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0081
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    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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