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The Supportive Relations Between Franchisor And Franchisee

In: Marketing And Management Sciences

Author

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  • KLOUVAS ISIDOROS

    (University of Aegean, University Name, 8 Michalon, 82100 Chios, Greece)

  • PAPADIMITRAKIS ALEXANDROS

    (University of Aegean, University Name, 8 Michalon, 82100 Chios, Greece)

Abstract

This paper examines the supportive relations between the two contracting parts of the franchising system in the entrepreneurial activity. The reason for choosing to examine this factor is that franchising is considered to be a rather special kind of entrepreneurship, which has been rapidly developed in recent years, all over the world and especially Greece. By this, way we can examine the relationships established as well as the outcome of the cooperation. Our research is based on questionnaires which showed that franchising is rapidly growing, establishing good relationships and great outcomes between the Franchisor and Franchisee.

Suggested Citation

  • Klouvas Isidoros & Papadimitrakis Alexandros, 2010. "The Supportive Relations Between Franchisor And Franchisee," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 45, pages 257-262, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0045
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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