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Network-Based International Economy In The European Union: Innovation Potential And The New Challenges For Management And Marketing

In: Marketing And Management Sciences

Author

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  • BORISAS MELNIKAS

    (Department of International Economics and Business Management, Vilnius Gediminas Technical University, Sauletekio ave. 11, Vilnius, LT-10223, Lithuania)

Abstract

Activation of innovations is considered to be a significant problem associated with social and economic development and the advance of science and technology in the European Union. To activate the innovations in the European Union, the potential of innovations should be purposefully developed and effectively used. Vast possibilities of activating innovations are created by favourable conditions existing in the European Union for producing and effective use of various synergetic effects required for creating and developing international networks: these international networks may become the dominant formations in modern international economy.

Suggested Citation

  • Borisas Melnikas, 2010. "Network-Based International Economy In The European Union: Innovation Potential And The New Challenges For Management And Marketing," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 88, pages 496-499, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0088
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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