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The Young Customers' Behaviors And Practices In Greek Market

In: Marketing And Management Sciences

Author

Listed:
  • IOANNIS KOURTIDIS

    (Department of Business Administration, University of the Aegean, Chios, Greece)

  • IOANNA TOUTOUNZI

    (Department of Business Administration, University of the Aegean, Chios, Greece)

Abstract

In the last decade important increase of the white label product's share is observed in the Greek market. Although till today the companies invested important shares of their profits in promotional energies, aiming at the consolidation of their brand name, the undiminished and with augmentative tendencies course of white label products renders essential the criteria's redefinition of the final choice of wide consumption products of the purchasing public. The research was carried out via closed questionnaires and the results led us to conclusions about the consumer' s behaviour with regard to the import of new wide consumption products, branded and no branded products.

Suggested Citation

  • Ioannis Kourtidis & Ioanna Toutounzi, 2010. "The Young Customers' Behaviors And Practices In Greek Market," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 102, pages 563-568, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0102
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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