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The Use Of Informatics Technology By The Small Enterprises

In: Marketing And Management Sciences

Author

Listed:
  • REOVITSA CHRISTIANA

    (Department of Business Administration, University of the Aegean, Mixalon 8, 82100, Chios, Greece)

  • VLACHOU SMARAGDA

    (Department of Business Administration, University of the Aegean, Mixalon 8, 82100, Chios, Greece)

Abstract

This article examines the use of Informatics Technology by the small Enterprises. This paper provides insight into the level of Informatics Technology use in the various enterprises surveyed and examines the type of Information Technology (E-commerce, Decision Support Systems, Data warehousing/Data mining) that is implemented in the above enterprises. The survey was conducted among 173 small and medium-sized enterprises (SMEs) in Greece. The research findings are very encouraging with respect to the number of enterprises that use Information Technology. The increase in the number of computers and web site availability, the high rate of computer literate staff and powerful web sites could be accepted as the beginning of implementing E-commerce, Decision Support System and Data Warehousing/Data mining and furthermore show a willingness to invest in Informatics in the near future.

Suggested Citation

  • Reovitsa Christiana & Vlachou Smaragda, 2010. "The Use Of Informatics Technology By The Small Enterprises," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 79, pages 457-461, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0079
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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