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Promotion And Hospitality Industry: Albania As A Case Study

In: Marketing And Management Sciences

Author

Listed:
  • ELENICA PJERO

    (Tourism Department, University "Ismail Qemali", Lagja Pavaresia, Skele, Vlore, Albania)

  • IRMA SHYLE

    (Tourism Department, University "Ismail Qemali", Lagja Pavaresia, Skele, Vlore, Albania)

Abstract

Tourism development creates premises for development of a modern hospitality industry. Although our country is always considered with high possibilities in tourism, in the past these possibilities are not exploited enough. The very important information concluded from this paper, in fact make in evidence the strengths and weaknesses for Albania hospitality industry. It is also orientated in exploring how is promotion used in this industry. Its results help to make neccessary recommendations to improve their way of action and to survive in a severe competitive market.

Suggested Citation

  • Elenica Pjero & Irma Shyle, 2010. "Promotion And Hospitality Industry: Albania As A Case Study," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 7, pages 37-42, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0007
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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