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Natural Drift In Organizations

In: Marketing And Management Sciences

Author

Listed:
  • PATRICIA DUPIN

    (Université du Sud Toulon Var École Doctorale Avenue de l'Université - BP20132, 83957 LA GARDE, France)

Abstract

The objective of this article is to present the viability of business sustainability through strategic positioning based on the underpinnings of Cultural Biology. The tool used for this analysis was the Classic Economics Intelligence program, which interacts with Networks of People, Competences and Information searching for tendencies and importances needed for the health of the business, society, as well as the natural environment. The article opposes the foundations of Darwin's Natural Selection and is based on Maturana's Natural Drift. It considers this replacement of foundations the key to transform the perception of the business strategic focus, enlarging the sistemic view which leads to the reformulation of aims, with a natural agreement with its aspirations and the environment that surrounds it. This article presents this practical viability based on a data analysis obtained in the last three yers of Strategic Intelligence consulting, using a software that presents an overview of the balance of strengths between the main organizational focuses.

Suggested Citation

  • Patricia Dupin, 2010. "Natural Drift In Organizations," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 28, pages 155-158, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0028
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    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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