IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9781848165106_0036.html
   My bibliography  Save this book chapter

Polls & Mass Media: An Interactive Relation

In: Marketing And Management Sciences

Author

Listed:
  • THEODOROU SPYRIDOULA

    (Department of Statistics, Athens University of Economics & Business, 76 Patission Str., Athens, GR 10434, Greece)

  • PANAS EPAMINONDAS

    (Department of Statistics, Athens University of Economics & Business, 76 Patission Str., Athens, GR 10434, Greece)

Abstract

The relationship between polls and journalism, sometimes competitive, sometimes harmonious, but always interdependent, is largely determined by external social, political and economic conditions. The rapid development of polls and their interference among Public Opinion, the Media and Political Parties, forms a triangular relationship that has multiple effects on the way both the media and the parties operate. The real impact of the use of Opinion Polls by the Mass Media is the enhancement of the latter's strength as a regulatory factor of political life, particularly during the electoral period, since they possess measurable data.

Suggested Citation

  • Theodorou Spyridoula & Panas Epaminondas, 2010. "Polls & Mass Media: An Interactive Relation," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 36, pages 196-202, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0036
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9781848165106_0036
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9781848165106_0036
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9781848165106_0036. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.