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The Implementation Of Differentiation Strategy In The Area Of Greek Paramaritime Companies

In: Marketing And Management Sciences

Author

Listed:
  • ANTHI Z. VAXEVANOU

    (University of Aegean, Business Administration Department, 8 Mihalon 8 str, Chios, 82100, Greece)

  • NIKOLAOS KONSTANTOPOULOS

    (University of Aegean, Business Administration Department, 8 Mihalon 8 str, Chios, 82100, Greece)

Abstract

This research paper aims to investigate Greek paramaritime companies and their ability to implement differentiation strategy in order to obtain the competitive advantage of uniqueness in terms of the other companies engaging in the same sector [1]. The paramaritime sector is made up of companies offering products and services supporting the main activity of shipping companies. However, their contribution which is necessary for the successful performance of the transportation operations pursued, places them in the context of a top priority action for shipping. To successfully investigate the differentiation strategies used by paramaritime companies, an attempt has been made to carry out research in companies providing safety services to Greek vessels around the globe.

Suggested Citation

  • Anthi Z. Vaxevanou & Nikolaos Konstantopoulos, 2010. "The Implementation Of Differentiation Strategy In The Area Of Greek Paramaritime Companies," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 43, pages 245-250, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0043
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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