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The effects of the experience recommendation on short- and long-term happiness

Author

Listed:
  • Maria Sääksjärvi

    (Delft University of Technology)

  • Katarina Hellén

    (University of Vaasa)

  • Pieter Desmet

    (Delft University of Technology)

Abstract

Previous research has argued that in order to become happier, consumers should prefer experiences over material objects. However, this experience recommendation is based upon measures of short-term happiness. In two empirical studies, we test the experience recommendation for both short- as well as long-term happiness. In line with previous results, it was found that the experience recommendation holds for short-term happiness but data did not support the superiority of the experience recommendation for long-term happiness. More specifically, it was documented that adding a material component to the experience had the best effect upon long-term happiness.

Suggested Citation

  • Maria Sääksjärvi & Katarina Hellén & Pieter Desmet, 2016. "The effects of the experience recommendation on short- and long-term happiness," Marketing Letters, Springer, vol. 27(4), pages 675-686, December.
    • Handle: RePEc:kap:mktlet:v:27:y:2016:i:4:d:10.1007_s11002-015-9382-x
    DOI: 10.1007/s11002-015-9382-x
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    References listed on IDEAS

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    Cited by:

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    2. Gaston-Breton, Charlotte & Sørensen, Elin Brandi & Thomsen, Thyra Uth, 2020. "“I want to break free!” How experiences of freedom foster consumer happiness," Journal of Business Research, Elsevier, vol. 121(C), pages 22-32.

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